5 Ways to Get Through Writer’s Block or Content Marketing Fatigue – The Buffer Blog

Always love what the Buffer team has to say about writing and the creative process- and how it intersects with social media and content marketing. If you’re blocked, or just a swift (but friendly) kick in the rear, this article is for you.

5 Ways to Get Through Writer’s Block or Content Marketing Fatigue – The Buffer Blog.


Confessions, Confessions

As the title suggests, I have a confession to make. I am suffering from a serious case of writer’s block. Now, I’m not saying that I’m unable to work. Far from it. In fact, my writing for work has been spectacular (ok, that may be a slight exaggeration considering I’ve been writing disease summaries for a neurologist). All things less creative have been much easier as of late.

No, what I’m talking about is “Passion.” That burning desire to work on my novel or write poetry about the spiders that have invaded my apartment just isn’t there right now. I can feel it hovering somewhere just behind my eyes, and I’ve been hoping that when I go to sleep at night I’ll wake up in the morning and that… glow… will there again. And everything will be fascinating and meaningful and I’ll see a message for the universe etched in everything. Ok, that is an exaggeration. I’ve never seen universal truths in everything. But I do see them in lots of things. And lately, even though I still see the truths, it’s been hard to put them on to paper.

Of course, one smart aleck friend’s advice was “Drink vodka.” But I’m not really a let’s booze it up at 8 a.m. kind of person. And honestly, I think the passion is there. I’ve just gotten out of touch with it. Kind of like how I just took a two week hiatus from working out and now push ups are nigh impossible.

I’ve been through spells like this before, and it usually took someone (teacher, friend, angsty stranger) kicking my butt to get me going again. What I need is will power. And persistence. And maybe a big pot of coffee. Definitely coffee.

Getting Back To Work

As lovely as it would be to take a week or two off now that school is out and just laze around the house all day, the blinking icon on my computer screen reminds me that I have an assignment to get to work on for a client. I sigh and roll my way out of bed at the ungodly hour of 10 a.m. (just for the record, I am normally up by 8 a.m. at the latest).

I have decided that working/writing is kind of like working out. The first couple of times are near excruciating, like when you have fifty sit ups to do and your abs say “No way.” But then after you know what to expect and how to do it most efficiently, it becomes enjoyable. Your body starts to tone up, and you look down and realize that you have a full page of “location compatible SEO copy” without really trying. The little challenges that crop up, instead of being hassles, become welcome because they… challenge… you. You have to push yourself beyond what you are comfortable with or good at doing, and find that, hey, this isn’t really so bad after all, in fact, I’m kind of good at it. Case in point, like when I added some kickboxing moves to my regular cardio routine. Sure, since I have terrible balance I fell over a couple of time and may or may not have broken a lamp, but once I got into the swing of it, I looked pretty sharp.

So, the point of this long ramble. I have to get up off my butt and work at writing whatever it is I have in my queue for the day so I can gain the rewards of enjoyable new skills which will help me get more jobs which pay the bills. And pay for that broken lamp.

The Journey Begins

It is hard to know where to start when starting a blog, especially when it is about something as general as writing. This is the second blog I’ve started. Don’t bother looking for the first; it’s long gone. What is in order now is a little explanation about what this blog will be and who I am.


For the first part, this blog is where I will be posting about what I am learning as a professional copywriter and editor working in the tough market of Jackson, MS. The word “Catalyst” in the title comes from the freelance business that my fianc√© and I have started together as a boutique design and advertising firm specializing in everything web. Be prepared to hear a little bit of self-promotion, but I will try to tone that part down.

This will also be a place where I can vent about my trials and tribulations as a beginning novelist and sometimes poet. Life is insanely busy, especially as a newlywed with a fledgling business. And writers need lots of time to themselves to think and work. Often, I will talk about random bits of advice from teachers, friends, clients, and other writers that have aided me in growing as a writer. I might offers some advice myself. Or I could simply post an inspirational picture that caused me to pause and reflect. This blog will be a chronicle of what  moves me and teaches me as I self-teach my way into being a published writer and a professional editor and copywriter.

Who I am is very simple. I am an aspiring writer at a transition period in my life. I recently graduated from Mississippi College, am about to be married, and am looking for freelance work while my soon-to-be husband completes graduate school before I pursue an MFA myself. For now, as you’ve already read, I am a copywriter and editor. I am also working on a couple of novels and am seeking to be published. One day, I hope to work as an editor for a publishing company such a Random House or Houghton-Mifflin, and then possible own a bookstore in a quiet little town. Somewhere in there will be a family too, God-willing. That is a lot of things to want to do in one lifetime and I don’t expect that I will get to do them all, but I have to start somewhere, and this blog seems like a good place to me.